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Lady Gaga & Zynga Found GagaVille

Image representing Zynga as depicted in CrunchBase

Image via CrunchBase

Two social media heavyweights — Lady Gaga and Zynga — will partner for GagaVille, an offshoot of FarmVille.

GagaVille, a uniquely designed neighboring farm to FarmVille, that sports unicorns and crystals, according to Zynga, launches May 17. GagaVille visitors will get a first listen to unreleased songs from Gaga’s album Born This Way, available May 23. The full album also comes bundled as a free download when you buy a $25 Zynga game card at Best Buy.

The deal also includes a “Words With Gaga” contest in Zynga’s mobile Words With Friends game. Playing the designated Gaga word of the day — which will be announced on Gaga’s Facebook Page each day — will give players the chance to win concert tickets and a signed copy of Born This Way. Zynga is also giving players limited edition Lady Gaga virtual items on RewardVille that can be used across Zynga games.

Such a deal had been predicted after Gaga and Zynga collaborated on an earthquake relief effort for Japan in March. Last month, The Wall Street Journal reported that Zynga and Gaga were in discussions about a tie-in effort.

Source :- http://mashable.com

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Zynga Discontinues Mafia Wars Game On Myspace


It’s not a good sign for a social network when game developers begin to shut down applications all together. And it appears that Zynga is shuttering its Mafia Wars game on beleaguered social network Myspace.

According to a notice on the Mafia Wars homepage within Myspace, Zynga is discontinuing Mafia Wars on Myspace beginning today but is encouraging users to continue playing Mafia Wars at MafiaWars.com. Interestingly, Zynga leads users to its own independent gaming portal as opposed to directing users to the Facebook version of the game.

We’ve reached out to Zynga for comment, but it’s likely that the social gaming giant shut the game down because there simply weren’t enough players to justify keeping the game alive. While the page for the game says it has 13 million active users, this is unlikely considering Mafia Wars on Facebook currently has 16.8 million monthly active users. It’s no secret that Myspace is hemorrhaging users and it really doesn’t make sense for Zynga to put resources into something that has an incredibly low user count.

For those of you who still play Zynga games on Myspace, it appears that Zynga hasn’t shut down all of its titles. Zynga Poker, YoVille, Vampire Wars, Fashion Wars, Special Forces and Pirates are still alive. For now.

Lady Gaga Donates $750K To Zynga’s Japan Earthquake Relief Campaign

Image representing Zynga as depicted in CrunchBase

Image via CrunchBase

As we wrote a few weeks ago, Zynga launched a campaign with Save The Children to raise money via in-game donations in Zynga games like FrontierVille, FarmVille and CityVille for the relief efforts in Japan following the massive earthquake and tsunami a few weeks ago. Today, the social gaming giant is announcing that Lady Gaga has donated $750,000, through the sales of her Japan Prayer Bracelets, to Zynga’s fundraising initiative. She is also donating another $750,000 to the American Red Cross to support relief efforts in Japan.

And in the past two weeks, Zynga players alone have raised more than $2.5 million for Save the Children’s Japan Earthquake Tsunami Children in Emergency Fund and other causes. In a release issued by the pop singer and Zynga, Gaga said “I’m inspired that my little monsters banded together to help those affected by the terrible tragedy…What Zynga’s players have done for the cause is equally inspiring, and I’m thrilled to partner with them to raise money that will go to Save the Children and the American Red Cross.”

Through Zynga games including Café World, CityVille, FrontierVille, FarmVille, Words With Friends, Vampire Wars, YoVille and Zynga Poker, more than 250 million players had the opportunity to donate 100 percent of the purchase price of newly created virtual items to the fundraising efforts. Via Credits, Facebook donated money generated through the purchases to support the initiative.

The Japan fundraising initiative isn’t the first charitable campaign for Zynga. Since October 2009, hundreds of thousands of players have raised more than $10 million dollars for international nonprofits through Zynga.org. And Zynga was able to raise millions for the relief efforts in Haiti last year.

Lady Gaga recently sat down with Google’s Marissa Mayer for a candid talk about tech, music and YouTube.

Source -: Lady Gaga Donates $750K To Zynga’s Japan Earthquake Relief Campaign (techcrunch.com)

Farmville gets English Countryside Level

English themed level will kick in for all players who have reached level 20

Farmville just got a brand new addition to its level roster with Farmville English Countryside, which has a very British slant to it. The level will be available to all players who reach level 20 in the regular version of the game starting tomorrow. This is the first time the game has got a country specific content, which is open to every player irrespective of their nationality.

In English Countryside levels, players assume the role of an English Duke on a mission to restore the village farms back to their grandeur. The new level allows players to change their avatar’s attire to take up a British theme by dressing like an ‘English Lady’ or a ‘Dashing Gent‘. It will feature natively English plants and crops like King Edward potatoes, foxgloves, and redcurrants and. The level will be dotted with more distinctly recognisable English features like English cottages, traditional police call boxes and British animals like Shorthorn cows, Shire horses and Dorking chickens.

Someone in Zynga loves the Brits because the crops in Farmville English Countryside grow quicker due to “the premium English soil”. We wonder how the French will take to these British levels.

Facebook’s Popularity Skyrocketing With “CityVille”

Facebook has long been on limelight. One of the reasons for this is the interesting games available. Facebook’s game developers seem to know the pulse of the users very well. According to recent survey, the latest game “Cityville” has become most popular/famous application on Facebook in less than a month, exceeding Zynga’s previous hit “Farmville in all areas. The core game dynamic of CityVille is click-to-do. Click to build, click to collect, click to plant, click to harvest, click to deliver supplies. It’s reminiscent of the PC game Black and White in that although you are ostensibly the manager of the city, you actually do a lot of manual labour. This new game is popular with 16.8 million daily active users and is adding thousands of new users everyday to facebook.

Before we were figuring out how to make social games, now we are mastering the art of making social games,” said Mark Skaggs, said the vice president of product development at Zynga which is the social games company behind Facebook games. He also added,” The next generation of FaceBook games will have deeper gameplay, more polish, and be much more and better social experiences.”

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