Google has seven major product groups. Advertising, Commerce & Local, Mobile (Android), Social, Chrome, YouTube and Search. Search is, of course, Google’s first and most important product. But that group actually no longer exists internally. As of April, when Larry Page took over as CEO of the company, the search group was renamed the “knowledge group” internally.
Google confirms the change. And, they point out, it was actually publicly announced in an SEC filing made on April 11. Nobody seems to have noticed that someone was named the SVP of a Google product group that previously hadn’t existed.
Why the change? That’s a longer story.
Leadership of Google search, like most other Google products, was previously split between Marissa Mayer as product lead and Udi Manber as engineering lead. Late last year Mayer moved over to run Local. Alan Eustace now runs the group, and Manber reports to him. There’s a single leader of the group, and he reports to Page.
Page, say our sources, has for a long while been thinking of search as much more than Google’s original mission to “organize the world‘s information and make it universally accessible and useful.” His goal is about more than organizing that information, though. It’s also about enhancing people’s understanding and facilitating the creation of knowledge.
The problem is, “search” still means “search.” And as Google has expanded that product over the years, first bringing in results from Google’s vertical search engines via Universal Search in 2007, and later via Google Squared, which structures information on the Internet.
In fact, look back at this 2007 Google blog post about Knol, where Manber says “The challenge posed to us by Larry, Sergey and Eric was to find a way to help people share their knowledge. This is our main goal.”
These product efforts have generally been led by Manber in the past. And they remain in the search/knowledge group today.
Here’s how Google currently views the group. Remember that previously they split it up between Mayer (product) and Manber (engineering). But today Eustace is the overall lead. Manber reports to Eustace and focuses on finding ways to improve the knowledge out there and to encourage more high quality content creation, whether it’s on Google’s servers (Knol) or not.
One way of thinking of this, says a source with knowledge of the group, is this. Singhal does the weeding (removing and pushing down low quality content in search), and Manber is focused on the seeding (encouraging “good stuff” to grow).
This isn’t supposed to be information that helps outsiders understand how Google operates, which is probably why Google made the SEC statement in as few words as possible and didn’t publicize it at all. Instead, it’s to make sure that the team inside Google understands that they aren’t just working on search. It’s not just about organization, it’s about enhancement of knowledge.
Other than confirming the creation of the Knowledge group to supplant the Search group, Google won’t comment on the personnel changes or the subtle shifts in strategy. For now, says one source, all Google wants to do is align everyone internally. When, and if, Google talks about this more publicly is a mystery.
Source :- http://techcrunch.com
- Google Dissolves Search Group Internally, Now Called “Knowledge” (techcrunch.com)
- Google Moves from Information Organizer to “Knowledge Facilitator” (douglascrets.com)
- Why Google Renamed Its Search Group “Knowledge” (businessinsider.com)
- “Knowledge” Replaces “Search” For Google (searchengineland.com)
- Localization of Knol, an uncertain Future for Google’s Unit of Knowledge (brighthub.com)
- Google’s Executive Reorg: Does It Matter? (searchengineland.com)
- Knol: Google vs. the Internet (blogs.sitepoint.com)
- The Larry Page Re-Org: Google Kremlinology (wired.com)
- Will Google Fill In Its Own Search Gaps, Demand Media-Style? (webpronews.com)
- While you were sleeping II 2/24/2010 (e1evation.com)
It’s starting to seem like Facebook can’t win against those who wish to use their service to scam, spam and simply cause trouble. Over the last day or so, a new type of attack has been spreading using the phrase “OMG! I Can’t believe JUSTIN Bieber did THIS to a girl”.
It leads to a page asking you to verify a simple math problem to “prevent bots from slowing down the site”. In actuality, it is another clickjack-type scheme in which you are asked to type the answer into a box.
It doesn’t matter what you type, because it’s a social engineering trick. What you are actually typing is a comment that is used to share the link with your friends on Facebook. You can see the tooltip that says “Add a Comment” in the screenshot.
This bypasses Facebook’s recent attempt at detecting likejacking fraud. Links you comment on are not using the same mechanisms that Facebook is monitoring when you click “Like”.
Many moons ago, the first Facebook attacks started with illegitimate applications asking for permission to access your wall and spread their messages by spamming your friends through wall posts. While this worked well, it was a bit easy for Facebook to track down and remove the bogus apps.
Early in 2010 we saw the first attempts at likejacking. This technique involves layering one image over the top of a Like button and tricking the victim into clicking something that appears to play a video or a continue button, when in fact they are clicking the Like button hidden underneath.
More recently we have seen the attackers trying lots of new techniques. In the past few months we have seen them tagging people in photos they are not in to get you to click, inviting people to fake events and even making you an administrator of a Facebook page that isn’t yours.
While protecting yourself may not be as simple as not clicking anything that says “OMG!” that isn’t a bad start. Be skeptical, understand that messages from your friends may not in fact have been sent to you willingly, and if you are really tempted to click, take a short timeout to conduct a Google/Bing search.
As of the time of this writing some of the YouTube videos this scam leads to have been removed by YouTube. However, one video that is still working has over 525,000,000 views since February and thousands of comments in the last 24 hours — in other words, since this Facebook scam has been making the rounds.
Source :- http://nakedsecurity.sophos.com
- Audi has most engaged Facebook fans, beats out Justin Bieber (autoblog.com)
- This Lesbian Actually Is Justin Bieber (queerty.com)
- David Beckham Hangs Out With Justin Bieber (Kinda) (pinkisthenewblog.com)
- I can’t believe a GIRL did this because of Justin Bieber (zdnet.com)
- Justin Bieber’s cell phone number? Nope, it’s a Facebook scam (sophos.com)
- Why Justin Bieber Is An Online Marketing Guru (keepthepeakunique.com)
- I Discovered Justin (burnadvertising.wordpress.com)
- OMG: Justin Bieber Goes Bald! (thehollywoodgossip.com)
- SHOCKER: Justin Bieber’s Lookalike Is a Girl (odditycentral.com)
- Guy who took a picture of his face for 8 years FouTube Facebook scam (nakedsecurity.sophos.com)