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Lady Gaga & Zynga Found GagaVille

Image representing Zynga as depicted in CrunchBase

Image via CrunchBase

Two social media heavyweights — Lady Gaga and Zynga — will partner for GagaVille, an offshoot of FarmVille.

GagaVille, a uniquely designed neighboring farm to FarmVille, that sports unicorns and crystals, according to Zynga, launches May 17. GagaVille visitors will get a first listen to unreleased songs from Gaga’s album Born This Way, available May 23. The full album also comes bundled as a free download when you buy a $25 Zynga game card at Best Buy.

The deal also includes a “Words With Gaga” contest in Zynga’s mobile Words With Friends game. Playing the designated Gaga word of the day — which will be announced on Gaga’s Facebook Page each day — will give players the chance to win concert tickets and a signed copy of Born This Way. Zynga is also giving players limited edition Lady Gaga virtual items on RewardVille that can be used across Zynga games.

Such a deal had been predicted after Gaga and Zynga collaborated on an earthquake relief effort for Japan in March. Last month, The Wall Street Journal reported that Zynga and Gaga were in discussions about a tie-in effort.

Source :- http://mashable.com

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Google to Revamp YouTube with Original Content Google to Revamp YouTube with Original Content

Image representing YouTube as depicted in Crun...

Image via CrunchBase

Pumps in $100 million for 20 channels hosting original content

The king of streaming video, YouTube, has made a success story out of hosting user generated content; stealing eyeballs off television networks, thanks to a user base that’s warmed up to the freedom of content that comes directly from the source and without the meddling of any TV network or production houses. According to a Wall Street Journal report, Google wants to bite into the broadcast TV model by hosting around 20 channels showcasing several hours of professionally produced original programming per week. YouTube got a cool $100 million from Google to implement the original programming.

The streaming website will be competing with traditional TV networks with its own model of original content, which is a daunting proposition considering the quality of professionally produced network content. The question is – will the average user, who fires up YouTube expecting memetic videos uploaded by random users, want to see YouTube’s version of network programming?

Source -: http://www.techtree.com/India/News/Google_to_Revamp_YouTube_with_Original_Content/551-115037-643.html

Twitter Debunks Google-Facebook Takeover Rumours

CEO Dick Costolo questions if Google can afford Twitter; hints towards a new revenue generation model

After a Wall Street Journal report claimed low level talks between Facebook and Google executives about acquisition of Twitter, the Internet saw a great hue and cry about another big corporation assimilating a smaller one. However, Twitter CEO Dick Costolo has debunked the rumours. Speaking at the ongoing Mobile World Congress (MWC), he denounced the rumours by stating, “People write that stuff all the time. I don’t know where these things come from, it’s just a rumour.” Costolo punctuated the statement by asking if Google could afford a $10 billion acquisition. Ouch.

Addressing the media at the MWC in Barcelona, Costolo spoke about Twitter s revenue model, claiming that Twitter was making money through the existing means of promoted tweets, accounts and trends. He also mentioned that Twitter will launch a new method of monetising the microblogging website this year; although, no details were provided about the new revenue generation scheme. He dismissed the persistent queries about Twitter s monetisation by stating, “Every time I have an interview I am asked when we’re going to make money. The short answer is we’re already making money.”

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