GagaVille, a uniquely designed neighboring farm to FarmVille, that sports unicorns and crystals, according to Zynga, launches May 17. GagaVille visitors will get a first listen to unreleased songs from Gaga’s album Born This Way, available May 23. The full album also comes bundled as a free download when you buy a $25 Zynga game card at Best Buy.
The deal also includes a “Words With Gaga” contest in Zynga’s mobile Words With Friends game. Playing the designated Gaga word of the day — which will be announced on Gaga’s Facebook Page each day — will give players the chance to win concert tickets and a signed copy of Born This Way. Zynga is also giving players limited edition Lady Gaga virtual items on RewardVille that can be used across Zynga games.
Such a deal had been predicted after Gaga and Zynga collaborated on an earthquake relief effort for Japan in March. Last month, The Wall Street Journal reported that Zynga and Gaga were in discussions about a tie-in effort.
Source :- http://mashable.com
- Lady Gaga & Zynga Found GagaVille (mashable.com)
- Zynga Bringing Lady Gaga To ‘FarmVille’ with ‘GagaVille’ (multiplayerblog.mtv.com)
- Lady Gaga Joins Forces With Zynga (adweek.com)
- Cityville,Farmville,Lady Gaga, Gagaville,Coming to Zynga (socialdiets.wordpress.com)
- Cityville Lady Gaga, Gagaville, Coming to Zynga (socialdiets.wordpress.com)
- Zynga, Lady Gaga, bring GagaVille to FarmVille: Clash of the ‘Villes (games.com)
- Zynga, Lady Gaga Launch Massive Cross-Promotion That Spans FarmVille, Words With Friends (insidesocialgames.com)
- Zynga teams up with Lady Gaga through GagaVille (venturebeat.com)
- Welcome To GagaVille! (perezhilton.com)
- Lady Gaga Teaming up with Farmville for Born This Way | News (ladygaga.com)
Pumps in $100 million for 20 channels hosting original content
The king of streaming video, YouTube, has made a success story out of hosting user generated content; stealing eyeballs off television networks, thanks to a user base that’s warmed up to the freedom of content that comes directly from the source and without the meddling of any TV network or production houses. According to a Wall Street Journal report, Google wants to bite into the broadcast TV model by hosting around 20 channels showcasing several hours of professionally produced original programming per week. YouTube got a cool $100 million from Google to implement the original programming.
The streaming website will be competing with traditional TV networks with its own model of original content, which is a daunting proposition considering the quality of professionally produced network content. The question is – will the average user, who fires up YouTube expecting memetic videos uploaded by random users, want to see YouTube’s version of network programming?
- YouTube to get more TV-like with channels and $100M worth of original content (venturebeat.com)
- YouTube Drops $100 Million to Add Original Content (techland.time.com)
- YouTube Is Sending Copyright Offenders Back to School [VIDEO] (mashable.com)
- Copyright Outlaws Will Now Get Schooled By YouTube’s Animated Squirrel (paidcontent.org)
- Google investing $100 million into original YouTube content (slyvisions.com)
- YouTube Ready to Spend $100 Million on Original Content (pamil-visions.net)
- The LeBrons Becomes A Regular YouTube Series (webpronews.com)
- YouTube scheme to back UK digital talent (guardian.co.uk)
- “YouTube wants to start professional, original content channels” and related posts (afterdawn.com)
- YouTube Users Not Thrilled With New Copyright School (searchengineland.com)
- Google creating YouTube ‘channels’, spending $100 million on original content? (engadget.com)
- YouTube planning premium channels with original programming (geek.com)
CEO Dick Costolo questions if Google can afford Twitter; hints towards a new revenue generation model
After a Wall Street Journal report claimed low level talks between Facebook and Google executives about acquisition of Twitter, the Internet saw a great hue and cry about another big corporation assimilating a smaller one. However, Twitter CEO Dick Costolo has debunked the rumours. Speaking at the ongoing Mobile World Congress (MWC), he denounced the rumours by stating, “People write that stuff all the time. I don’t know where these things come from, it’s just a rumour.” Costolo punctuated the statement by asking if Google could afford a $10 billion acquisition. Ouch.
Addressing the media at the MWC in Barcelona, Costolo spoke about Twitter s revenue model, claiming that Twitter was making money through the existing means of promoted tweets, accounts and trends. He also mentioned that Twitter will launch a new method of monetising the microblogging website this year; although, no details were provided about the new revenue generation scheme. He dismissed the persistent queries about Twitter s monetisation by stating, “Every time I have an interview I am asked when we’re going to make money. The short answer is we’re already making money.”
- Twitter chief: Google offer is “rumour” (newstatesman.com)
- Mobile Fair-Twitter dismisses reports of Google interest (reuters.com)
- Twitter denies $10bn takeover talks with Google and Facebook (telegraph.co.uk)
- Twitter dismisses reports of Google interest (windsorstar.com)
- MWC: Twitter boss admits platform must become simpler (v3.co.uk)
- Dick Costolo: There will be no Twitter-branded mobile phone (intomobile.com)
- Twitter CEO Dismisses Google $10 Billion Takeover as ‘Rumor’ (blogs.wsj.com)
- Twitter dismisses reports of Google interest (reuters.com)
- Twitter chief dismisses talk of $10bn offer from Google as ‘rumour’ (guardian.co.uk)
- Twitter CEO: Why There Won’t Be a “Twitter Phone” (mashable.com)