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17 Twitter Tips from Mashable Connect Attendees

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While Twitter users have become more active in the past year, there are only a few who are consistently valuable, engaging and respected.

Becoming one of those users is a challenging task, but it’s also something that can pay big dividends. That’s why we asked the world’s leaders in digital for their advice on how to become a master Twitter user.

On May 12-14, several hundred of the world’s digital leaders gathered in Orlando for the first-ever Mashable Connect, an intimate three-day conference focused on the impact of social media and digital on entertainment, media, technology and society. Connect attendees, along with Team Mashable, had the chance to hear about the biggest trends in digital from the leaders of Syfy, HBO, Edelman, Gowalla, Tumblr, Buddy Media and more.

Here’s the sage advice our Connect attendees had to give:


Twitter Tips


  • 1) @jeffpulver, Casting Director, #140conf: “The secret to Twitter is to listen, connect, share and engage. It’s the conversations that matter.”
  • 2) @davepeck, Director of Community, Meshin: “Respond to everybody, positive or negative.”
  • 3) @michiganflavor, COO, MIFlavor.com:Retweet, retweet, retweet. People love to see their stuff retweeted, and they’ll start retweeting you.”
  • 4) @shrmsocmedguy, Social Media Strategist, Shrm: “Use your tweeting to set up meetings.”
  • 5) @dstatusstalker, Chief Status Stalker, Status Stalker: “Start a conversation. Reach out to others, and say hello.”
  • 6) @kratzpr, Founder, Kratz PR: “Don’t think of it as a tool, think of it as a gateway for being social.”
  • 7) @ctreada, CEO, Notice Technologies: “Ignore it; they’re all pornographers anyway.” (Chris’s other tip: “Chill out.”)
  • 8 ) @jkrohrs, VP of Marketing, ExactTarget: “Don’t tweet if you can’t spell.”
  • 9) @moniguzman, Director of Outreach, Intersect: “Tweet what comes naturally. Don’t try to fulfill someone else’s expectations.”
  • 10) @shashib, Social Media Swami, Network Solutions: “More than an RSS feed, connecting with people on Twitter gives you interesting content that is validated by them.”
  • 11) @jennydevaughn, Director, Social Strategy, @HODES: “You need to have brand sacrifice if you want to be viewed as an expert in your field. Only tweet about 10 topics, events or ideas.”
  • 12) @robkey, CEO, Converseon: “Embrace your insignificance.”
  • 13) @zagrrl: VP Technology, Innovation Center for US Diary: “The best way to learn is to share.”
  • 14) @heidiotway: VP & Director Social Media, Salter Mitchell: “Follow the best, learn from the best.”
  • 15) @jonnorp, Director of Social Media, American Airlines: “Remember that it flies forever.”
  • 16) @chrisvary, Director of Emerging Technology, Weber Shandwick: “Don’t connect your Twitter to Facebook.”
  • 17) @joeyinteractive, Interactive Creative Director, Disney Parks: “Marketing doesn’t spread; stories do.

Source :- http://mashable.com

For Top News Sites, Facebook Drives More Traffic Than Twitter

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Facebook is a more valuable source of traffic to top news sites than Twitter, according a Pew Research Center study released Monday.

The study looked at Nielsen data from the 25 news websites with the highest number of unique monthly visitors. About 35% to 40% of traffic to the sites came from links on other sites, as opposed to readers typing in a URL directly or clicking to another page on the same site.

Unsurprisingly, Google dominated this referral traffic. On average, the company’s search and news products accounted for about 30% of all clicks. But Facebook also referred a significant percentage of each site’s audience.

The Huffington Post was boosted the most by Facebook referrals, which accounted for 8% of its unique visitors. The New York Times derived 6% of its traffic from the social network.

“These percentages represent only a fraction of the traffic coming from Google,” says the study. “But they make Facebook an influential and probably growing force. As Nielsen’s numbers show, few domains affect audiences this much.”

For all its success at breaking news, Twitter did not have the same effect. The site with the highest percentage of traffic from Twitter, The Los Angeles Times, could only credit the micro-blogging platform with 3.53% of its traffic. Twitter referred a much smaller percentage of traffic to other sites in the study.

Part of the discrepancy between Facebook and Twitter referrals is their disparate user bases. Facebook has more than 500 million users while Twitter has 200 million accounts — many of them inactive.

But referral clout is not just a question of user numbers. The Drudge Report, a veteran news aggregation site, was the second or third ranked referral site to more than half of the sites studied. For example, the Drudge Report provided more than 30% of traffic to British newspaper The Daily Mail, 19% of traffic to the New York Post, 15% to The Washington Post, and 11% to the Boston Globe.

 Source :- http://mashable.com

Hours spent on Twitter? Don’t click on scam spreading virally on Twitter

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Another rogue application is spreading between unsuspecting Twitter users, claiming to tell you how many hours you have spent on on the network.

The messages all look pretty similar, and use a currently trending topic such as Richard Dawkins, Cheryl Cole landing the job of a judge on the US edition of “X Factor”, or it being Mother’s Day in the United States.

Twitter scam

Richard Dawkins --> I have spent: 23.8 hours on Twitter! See how much you have: [LINK]

#zabecca --> I have spent: 20.9 hours on Twitter! See how much you have: [LINK]

Vidal Sassoon --> I have spent: 33.4 hours on Twitter! See how much you have: [LINK]

#5factsaboutmymom --> I have spent: 33.4 hours on Twitter! See how much you have: [LINK]

Even though you may have seen one of your friends tweet out a message like this, you definitely shouldn’t click on the link. It will take you to a rogue third-party application which asks your permission to connect with your Twitter profile.

Twitter scam

If you do authorise the app it will be able to post messages to Twitter in your name, see who you follow on Twitter, grab your Twitter name and avatar, and update your profile. Now, why on earth would you want to give a complete stranger the ability to do that?

Unfortunately, you may be so desperate to find out how many hours they have spent on Twitter (after all, your friends appear to have already been though the process) that you will authorise the application.

Whereupon, the rogue application will tweet the offending message from your Twitter account. When I went through the process on a test Twitter account I run, I found that it tweeted out the message more than a dozen times in less than 30 seconds.

Twitter scam

You may not realise that this is happening, however, as the app is distracting you with a message saying it is processing your results. After some whirring away, it asks you to enter your email address to have your results sent to you.

Twitter scam

Stop right there! (if you haven’t already). Are you seriously going to give these complete strangers access to your email address too? They already know your Twitter account name, and can post to your Twitter page – now they’ll be able to email you as well!

Who knows what they might send you? Their plan might be to send you spam, a Trojan horse, or a phishing attack. They even have the cheek to say watch out for the message in your spam folder!

Twitter scam

I don’t know what the scammers plan to spam out to you, and it could – of course – be weeks or months before they do, but if you want to find out more follow me on Twitter at @gcluley.

These sorts of rogue applications appear to be popping up more and more on Twitter, whereas previously they were mostly seen only by Facebook users.

If you were unfortunate enough to grant a rogue applications access to your Twitter account, revoke its rights immediately by going to the Twitter website and visiting Settings/Connections and revoking the offending app’s rights.

Don’t make it easy for scammers to make money in this way, and always exercise caution about which third party apps you allow to connect with your social networking accounts.

Source :- http://nakedsecurity.sophos.com

Top 10 Twitter Trends This Week ( 4/29 – 5/5)

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Last week, Mashable predicted that the Royal Wedding would be the number one trending topic this time around. And we would have been right, if not for a bit of news that broke last Sunday.

The shots that took down Osama bin Laden were shots heard ’round the Twitterverse. A mind-boggling record of 12.4 million tweets per hour (5,106 tweets per second around the time of President Obama’s speech) helped to place all topics connected to the biggest news story of the year at number one this week.

It should be noted that despite the intensity of the bin Laden news, the Royal Wedding did come in at a close second.

To see the full list, check out the chart below. Because this is a topical list, hashtag memes and games have been omitted from the chart. The aggregate is based on Twitter’s own trending algorithm, and does not necessarily reflect raw tweet volume.

You can check past Twitter trends in our Top Twitter Topics section.


Top Twitter Trends This Week: 4/29 – 5/5


Rank
Topic
Intensity
Description
#1
Osama bin Laden
3
Al Qaeda leader Osama bin Laden was killed by a small team of Navy SEALs in Abbottabad, Pakistan. President Obama announced the news late Sunday night (ET).
#2
Royal Wedding
3
Prince William and Catherine Elizabeth “Kate” Middleton were married on April 29, 2011 at Westminster Abbey.
#3
Harry Potter Movie/Book Series
2
On Twitter, Harry Potter fans were talking about Luna Lovegood, Neville Longbottom, Molly Weasley, Severus Snape, Hermione Granger, Bellatrix Lestrange, Fred Weasley and Sirius Black.
#4
2
Justin Bieber accidentally tweeted #pssst when he was trying to tweet #pissed instead, thus causing this to trend. People are tweeting secrets to one another or showing reasons why someone is “pissed.” Users asked their followers if they prefer Justin Bieber or Bruno Mars.
#5
Soccer/Football
1
Much discussed football topics include Sunday’s upcoming Manchester United vs. Chelsea match, Lionel Messi, the retirement of Sami Tuomas Hyypiä, the Queens Park Rangers fault, the Champions League match Manchester United v Schalke and the Derby between two massive soccer clubs from Brazil: Grêmio Foot-ball Porto Alegrense and Sport Club Internacional.
#6
Star Wars Day
1
Science fiction fans celebrated Star Wars on the 4th of May, tweeting the phrase “May the Fourth be with you!”
#7
Lady Gaga
1
Lady Gaga fans were excited about the release of “Judas,” her latest music videol. And it’s not clear how or when it started, but users are tweeting “Lord Voldemort + Lady Gaga = Lord Gaga.”
#8
Chris Brown
1
On Thursday, R&B singer Chris Brown turned 22 years old and his fans sent him good wishes.
#9
NBA Playoffs
1
Fans were most vocal about the Miami Heat meeting the Boston Celtics in the NBA Conference Semi-Finals. Derrick Rose of the Chicago Bulls was announced the winner of the Maurice Podoloff Trophy as the 2010-11 Kia NBA Most Valuable Player Award.
#10
Owl City
1
Indonesian Tweeters were excited over an announcement that the band Owl City would be playing a concert in Jakarta on October 28. Also, fans were saying how much they liked the Owl City song “Vanilla Twilight.”

Data aggregate courtesy of What the Trend.

Source :- http://mashable.com/

Google Experimenting With Redesigned Search Results Page

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Image via CrunchBase

Google has begun testing a new design for its search engine results page, one that sports a new color scheme and a lot more white space.

A Google representative confirmed to us the company is conducting one of its user tests. As you can see from the screenshot below, the redesign results page incorporates a tweaked color scheme. The greens, purples and blues are not as harsh as the current set of colors used on Google.com.

The bigger changes focus on separating and spacing out individual search results. There is simply a lot more white space around each search result and each link. Also, each search result is divided by a dashed line.

Combined, the changes are rather dramatic for a search engine used by millions of people daily. Google is gathering data on how people react to the new changes. Those numbers will determine whether or not these changes will move out of testing and become permanent.

This isn’t the only Google experiment to make headlines this month. On Monday, the tech giant began testing Voice Search integration on Google.com.

Check out screenshot, and let us know what you think of the changes in the comments.

Screenshot courtesy of TwitPic, chanian

Source : – http://mashable.com

Lord Gaga video banned? Twitter rogue app spread by scammers

Lady GaGa

Image by ama_lia via Flickr

Scammers are seeding an attack against Twitter users, posing as a banned video of “Lord Gaga” in an attempt to compromise accounts.

Using a selection of newly created Twitter accounts, which have the names and avatars of young women, the tweeted-out messages all look similar:

#pssst Lord Gaga VIDEO BANNED -----> [LINK] #onethingiveneverdone #cnn

Lord Gaga banned video tweets

The mention of “Lord Gaga” refers to a running-joke on Twitter today, about what would happen if Harry Potter villain Lord Voldermort and Lady Gaga hooked up. The hashtags, which can vary, appear to be taken from Twitter’s trending topics in an attempt to reach a wider audience.

Interestingly, in the above screenshot all of the Twitter profiles used to seed the scam campaign have adopted the names of women beginning with the letter “B”: Bianca, Berenice, Betania, and so forth..

It has been no surprise while writing this article to find that the scammers have now run out of “B” names and have moved onto female names beginning with the letter “C”..

These aren’t your usual Twitter profiles, and as can be seen in the example below, appear to be newly created specifically for the purposes of spreading the link.

Twitter attack seeder

What makes the profiles even more suspicious is that the only messages they have tweeted out so far have all been to the same place – a fake YouTube site, which pretends to host the banned video.

Lord Gaga video

Twitter’s security team would be wise to shut down the bogus profiles as soon as possible, before the attack spreads further because rather than playing a music video, clicking on the player will attempt to trick users into giving a rogue application the rights to access their Twitter account.

Would you authorise this Twitter app?

An app called “money works new” hardly sounds like it would be connected to a music video, and you would be wise not to give it access to your account. But, as we’ve seen in the past, Twitter users can be tricked by such an attack into making poor decisions.

Indeed, even Lady Gaga herself appears to have recently fallen foul of such a scam on Twitter.

If you do make the mistake of authorizing the app, the scammers won’t waste any time posting the same message from your account – hoping to entrap more victims.

Rogue app victim on Twitter

If you were unfortunate enough to grant a rogue applications access to your Twitter account, revoke its rights immediately by going to the Twitter website and visiting Settings/Connections and revoking the offending app’s rights.

Revoke app on Twitter

Don’t make it easy for scammers to make money in this way, and always exercise caution about which third party apps you allow to connect with your social networking accounts.

If you’re on Twitter and want to learn more about threats, be sure to follow Naked Security’s team of writers.

Source :- http://nakedsecurity.sophos.com

Bin Laden’s Death Sparks Record 12.4 Million Tweets Per Hour

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The death of Osama Bin Laden was one of the most tweeted events in history — and generated the highest sustained rate of tweets ever.

Twitter has released updated statistics on the usage of its platform last night. Previously, the social media company reported that more than 4,000 tweets were sent per second during the beginning and the end of Obama’s speech. It now says the real number of tweets was about 25% higher.

At 11:00 p.m. ET, just before Obama’s speech, users generated 5,106 tweets per second, the highest single volume of tweets during the night. At 11:45 p.m., just when he finished his speech, Twitter users were sending 5,008 tweets per second.

“Last night saw the highest sustained rate of Tweets ever,” Twitter announced in a tweet. “From 10:45 – 2:20am ET, there was an average of 3,000 Tweets per second.” That equates to a whopping 27,900,000 tweets in just two hours and 35 minutes.

Between 10:45 p.m. ET and 12:30 a.m. ET, the company says its users averaged 3,440 tweets per second. At its peak, Twitter delivered an average of 12,384,000 tweets per hour.

The new numbers offer a glimpse into just how momentous Osama Bin Laden’s demise was. The event surpasses the 3,283 tweets sent per second during Japan’s victory over Denmark in the World Cup, and the 4,064 tweets sent per second during one of the final moments of this year’s Super Bowl.

However, the record for most tweets sent in the same second is still 6,939 — which happened during the most recent New Year in Japan..

Update: Twitter has released a graph depicting Twitter activity last night:

First Credible Reports Of Bin Laden’s Death Spread Like Wildfire On Twitter

If the Twitterverse is to be believed, President Obama is about to announce the death of terrorist and 9-11 mastermind Osama Bin Laden, in an impromptu announcement broadcast on Whitehouse.gov and TV this Sunday night at 10:45 EST.

The news actually hit Twitter before the President’s broadcast; CNN’s Steve Brusk first tweeted that the announcement was National Security-related at around 7:25pm PST.

The first credible sign of the imminent announcement of Bin Ladin’s death came from Keith Urbahn, the Chief of Staff for former Defense Secretary Donald Rumsfeld, who tweeted “I’m told by a reputable person they have killed Osama Bin Laden.” CBS news producer Jill Scott then confirmed the rumor shortly afterward with House Intelligence committee aide confirms that Osama Bin Laden is dead. U.S. has the body.”

Both Urbahn and Scott’s tweets have been re-tweeted hundreds of times. (The NYT’s Brian Stelter has a more detailed account of how the news broke here).

The President’s monumental announcement came poignantly enough on the 8th anniversary of George Bush’s “Mission Accomplished” ceremony. Well it looks like the mission was finally accomplished. Unsurprisingly, “Osama Bin Laden” is now a Twitter trending topic.

What’s amazing is that the news is already out before the President has even spoken.

Update: The White House keeps pushing back the announcement, but CNN and the New York Times have just confirmed that Bin Laden was killed, with CNN adding the detail that the event took place in a mansion outside of Islamabad, Pakistan.

Update 2: The President has confirmed that Bin Laden was killed in an operation today in the city of Abbottabad, Pakistan (not Islamabad), after a firefight executed by a small team of US Human Ops troops.

Read the rest of this entry

Unfollowed Me rogue application spreads virally on Twitter

Once again Twitter users are finding themselves hit by a fast-infecting attack, more commonly encountered by their Facebook-using cousins: a rogue application spreading virally across the network.

Thousands of Twitter users have fallen into the trap of allowing rogue third-party applications access their Twitter accounts, believing that it would tell them how many people have unfollowed them.

42 people have unfollowed me, find out how many have unfollowed you

A typical message reads:

58 people have unfollowed me, find out how many have unfollowed you: [LINK] #rw2011 #duringsexplease #youneedanasswhoopin

See the hashtags? They appear to be currently trending phrases on Twitter – presumably the rogue applications are using them in the messages they spam out in an attempt to trick more users into clicking on the links.

If you do click on the link you are asked to give authorisation for a third-party application to access your Twitter account.

Rogue application on Twitter

Don’t, whatever you do, press the “Allow” button. If you do, then a third party is now capable of tweeting messages in your name to all of your Twitter followers – which spreads the scam virally across Twitter and may result in one of your online friends also having their account compromised.

So, how do the scammers make money? That’s the next piece of the jigsaw.

You’re anxious to find out who has unfollowed you on Twitter. The scammers take advantage of that by presenting a webpage which looks as if it’s about to reveal that information – but is actually designed to make you take an online survey instead.

Rogue application survey scam

The scammers make money for each survey that is completed.

If you were unfortunate enough to grant one of these rogue applications access to your Twitter account, revoke its rights immediately by going to the Twitter website and visiting Settings/Connections and revoking the offending app’s rights.

Revoke rogue app rights

(Note that the scammers are using a variety of different applications – so you may see a different name from the one I picture above).

Don’t make it easy for scammers to make money in this way, and always exercise caution about which third party apps you allow to connect with your social networking accounts.

If you’re on Twitter and want to learn more about threats, be sure to follow Naked Security’s team of writers.

Source : – http://nakedsecurity.sophos.com

Twitter To Hold Official #Devnest Developer Events

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Sad that Twitter Developer conference Chirp did not celebrate its first birthday this year? Well Twitter’s Jason Costa has just given those anticipating the gathering a slight ray of hope by announcing an official smaller #Devnestevent to take place at Twitter HQ San Francisco on May 12th.

For those of you unaware, Devnest was a Twitter Developer event out of London started in 2010 by British Twitter developer Jonathan Markwell and organized by Angus Fox. Looks like Twitter has now appropriated the successful event as its own, planning a “string of dates in several cities around the US.” Ooh.

From Costa:

Hi everyone,

On May 12th from 6:30pm to 8:30pm, we’re going to be hosting a developer event, Twitter #devnestSF, here at our headquarters in San Francisco.

Please RSVP to join us for the evening. Due to space constraints, we’ll only be able to accommodate the first 200 sign-ups, and each RSVP is limited to one person. If you can’t attend this time around, don’t worry – this is going to be the first of many events to come. And for those not based in San Francisco, we’re planning to do a string of dates in several cities around the US, and in other cities around the world. Plus, we’re planning to record the event and release it on YouTube. More details will be released on that soon.

Rather than create a new event format, we’re choosing to embrace and extend what certain developers in the community are already doing – specifically the Devnest UK guys. Thanks to Angus Fox and Jonathan Markwell for letting us build on their work.

Please RSVP here, and we look forward to seeing you on May 12th:

http://twtvite.com/twitterdevnest

Thanks,

–Jason

Costa is the recently hired Twitter Developer Relations manager, brought on to smooth over what have certainly been some bumpy relations.  Twitter recently told developers straight out to stop building clients and focus on verticals, and then reportedly started a bidding war with Bill Gross’ Ubermedia for client Tweetdeck.

Costa’s got a long row to hoe.

Source :- http://techcrunch.com

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