Google to Revamp YouTube with Original Content Google to Revamp YouTube with Original Content

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Pumps in $100 million for 20 channels hosting original content

The king of streaming video, YouTube, has made a success story out of hosting user generated content; stealing eyeballs off television networks, thanks to a user base that’s warmed up to the freedom of content that comes directly from the source and without the meddling of any TV network or production houses. According to a Wall Street Journal report, Google wants to bite into the broadcast TV model by hosting around 20 channels showcasing several hours of professionally produced original programming per week. YouTube got a cool $100 million from Google to implement the original programming.

The streaming website will be competing with traditional TV networks with its own model of original content, which is a daunting proposition considering the quality of professionally produced network content. The question is – will the average user, who fires up YouTube expecting memetic videos uploaded by random users, want to see YouTube’s version of network programming?

Source -: http://www.techtree.com/India/News/Google_to_Revamp_YouTube_with_Original_Content/551-115037-643.html

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About pratyushkp

A Newbie Social Media Blogger , Social Network Addict , Social Gamer ( Mafiawars , Farmville) , Working as a Marketing Specialist for a E-cards company. www.blogoholic.in

Posted on April 15, 2011, in Social, Technology and tagged , , , , , , , . Bookmark the permalink. 1 Comment.

  1. I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make habitancy think. Also, thanks for allowing me to comment!

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