Google Social Search gets Tweaked

Now has more control over adding accounts privately

Search giant Google has made yet another tweak to its search engine and added Social Search results to its main search results. Earlier, Social Search results used to appear at the bottom of the page but now they will appear anywhere in the search results based on the relevance of the links.

Two years back, Google had introduced the integration of relevant public content based on the user’s social circle and called that experimental feature Social Search. This social circle comprises of social networks like Twitter, Facebook, FriendFeed or LinkedIn along with websites linked in user’s Google Profile, and also the Contacts list in Gmail.

Adding Social Network links and content was already started with Bing and then immediately Google followed the same. In order to throw more personalized search results, Google has been making changes in its search engine and pretty much everything that is connected to it like the user’s account and location.

Google Social Search gets three major changes which would be reflected in the search results. Firstly, you get better control to connect your accounts to Google Profiles privately. This would certainly help many users to connect their Twitter and/or LinkedIn profiles to get more relevant search results based the social circle.

And finally, users would see annotations for the links that have been shared users of Twitter and other sites. For instance, if Techtree has shared a link via Twitter, then the annotation will appear with a small thumbnail of Techtree’s display image and text Techtree has shared this link via Twitter.

To conclude it all, Google Social Search has been tweaked to be a part of the main lot of search results with clear annotations about user who shared the link and finally more privacy control is enabled for connecting other site accounts. The update will appear in English only for the time being and Google will be rolling it out through this week.

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About pratyushkp

A Newbie Social Media Blogger , Social Network Addict , Social Gamer ( Mafiawars , Farmville) , Working as a Marketing Specialist for a E-cards company. www.blogoholic.in

Posted on February 19, 2011, in Social, Technology and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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