Twitter’s New Feature To Place Ad’s On Users Timelines
Posted by pratyushkp
Twitter’s new Feature will allow ad’s to be squeezed in users timelines.
Twitter under its Promoted Ad’s feature will introduce Ad’s into users Timelines, the company will slowly roll out the system based on the reactions of twitter users.
Users who access Twitter through HootSuite will begin to see ads in their timelines that according to twitter will be relevant to user’s interests and activities. Some HootSuite users may not see any ads, while others will see them pop up in different places on their timelines. The appearance and frequency of the ads will depend on their relevance to each user.
Matt Graves, a Twitter communications executive, said “As with promoted tweets in search, we will display promoted tweets in the timeline when they are relevant. Similar to our promoted account recommendations, we use several signals to determine a promoted tweet’s relevance to a user, including the public list of whom they follow. We will expand the rollout only when we feel we’re delivering a high-quality user experience.”