Panasonic To Go Green With School Students

Panasonic is working on a program called ”Ecos’kool”, to sensitize school children on environmental issues.

Panasonic is all set to launch a program that will encourage and engage young minds to contribute towards a greener tomorrow. Dubbed “Ecos’kool”, a nationwide environment sensitization programme across 100 schools will start in Delhi and Chandigarh on September 14th and October 7th respectively and will continue till Feb 2011. A pilot programme across 7 schools has successfully concluded as part of phase I.

The Ecos’kool activity involves educating school children by taking out time from their schedules, engaging them in an hour long fun filled session, sharing alarming environmental issues and highlighting how their modest contribution can bring about a change. As educating in the budding stage creates a lifetime impact, Panasonic has chosen an age bracket of 9 years- 12 years to inculcate the conservation thought process.

“The Ecos’kool concept is one among the many remarkable initiatives being undertaken by Panasonic across the globe as part of its “Go Green” commitment. Through this programme, we hope to create awareness about environmental issues in the present day scenario and ways to curtail the same amongst the youth in a fun filled and engaging manner.” said Arjun Balakrishnan, Director Operations and Planning, Panasonic India

Panasonic also presents participating children with badges and certificates to give them a sense of pride in playing a vital role in making the planet greener and safer to live. Also, as part of the programme, the promoter distributes leaves on which the students write their names. In addition to this a graffiti wall is created with the names of the students who have pledged to conserve the environment. A Facebook community is also created in a bid to encourage school students to join the campaign.


About pratyushkp

A Newbie Social Media Blogger , Social Network Addict , Social Gamer ( Mafiawars , Farmville) , Working as a Marketing Specialist for a E-cards company.

Posted on October 19, 2010, in Social, Technology and tagged , , , , . Bookmark the permalink. Leave a comment.

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